Upside Capital Holdings

Upside Capital Holdings is a U.S. real estate investment and asset management firm that acquires, renovates, and operates multifamily residential properties in key urban and suburban markets, including Los Angeles, California, and Dallas, Texas. The company’s strategy centers on value-add investment — purchasing distressed or under-managed multifamily assets and implementing renovation and operational improvements to enhance property performance, stabilize occupancy, and improve cash flow over the long term.

Publicly accessible materials position Upside Capital Holdings as an owner-operator with a diversified multifamily portfolio, engaging directly in asset management and property enhancement with an emphasis on investor partnership and transparency. Its portfolio includes properties such as The Ace and The Ashley — renovated apartment communities in Dallas — and a large set of Los Angeles area holdings.

Leadership backgrounds reflect decades of combined experience in real estate investing, multifamily construction, financial management, and capital raising. Upside Capital Holdings emphasizes long-term investor relationships, disciplined renovation strategies, and resident experience improvements as core pillars of its business model.