Suncroft Capital

Suncroft Capital, LLC is a U.S. real estate investment firm with a heritage dating back to 1984, when it was founded as Suncroft Realty Corp by Henry Austin. The firm has evolved from a New York-centric multifamily developer into a national real estate investment and asset management company, specializing in the acquisition, development, and operation of commercial properties, with a particular focus on hospitality assets such as premium-branded focused service and compact full-service hotels.

Headquartered in New York City, Suncroft deploys capital on behalf of the Austin family, other family offices, institutional partners, and high net worth individuals. The company’s investment approach emphasizes an owner-centric strategy—treating investment decisions as if they were made with principal capital—to maximize return on investment today while building strategic opportunities for the future.

In addition to direct investing, Suncroft provides hotel advisory and asset management services through a subsidiary, applying its operational expertise to support partners and institutional clients. Although the firm highlights decades of experience and a combined track record exceeding $4 billion in real estate assets, detailed performance metrics such as realized IRRs or equity multiples are reserved for private investor disclosures and not published on the public site.